About InspTechnology
We’ve spent the last 8 years neck-deep in digital marketing trenches—testing tools, recovering from Google updates, and figuring out what actually moves the needle for real businesses.
Starter & Pro Guides
Here’s the deal: we’re not consultants who talk theory. We’re practitioners who’ve managed SEO campaigns that drove 300% traffic growth, optimized PPC accounts burning through six figures monthly, and built email sequences that consistently hit 40%+ open rates. We’ve worked with both B2C brands and B2B companies, so we know the playbook changes depending on who you’re selling to.
Our expertise covers SEO (technical, on-page, and link building), PPC (Google Ads, Facebook, LinkedIn), email marketing, analytics implementation, and R&D for growth experiments. Lately, we’ve been deep in AI optimization—not the hype, but practical applications that actually improve workflows and results.
Why This Blog Exists
The internet is flooded with surface-level marketing advice written by people who’ve never managed a real campaign. We started this blog because we kept seeing the same questions pop up: “Why did my traffic tank after the last Google update?” “Which tool is actually worth the money?” “How do I fix this tracking mess in GA4?”
We get it—marketing tools are expensive, Google changes the rules constantly, and most “guides” are just rewritten sales pitches. That’s exhausting.
So we’re sharing what we’ve learned through trial, error, and plenty of late nights troubleshooting campaigns. You’ll find honest tool reviews (with real pricing), breakdowns of algorithm updates, step-by-step fixes for common problems, and strategies we’ve personally tested.
What You Won't Find Here
Fluff. Corporate speak. “10 tips” listicles that say nothing. We’re honest about what works, what doesn’t, and when something is just overhyped nonsense.
Whether you’re drowning in data you can’t interpret, bleeding money on underperforming ads, or just trying to keep up with the latest Google chaos—we’ve probably been there. Let’s figure it out together.